Elizabeth Arden is announcing collaborations with world-renowned authors Emily Giffin, Linda Castillo and Alex Ohlin. These literary mavens were selected to offer their unique and creative interpretations of the untold moment prior to —where a beautiful young woman is walking home in the fresh morning fog set against the streets of SoHo, NYC.

Each note in the UNTOLD fragrance evokes a characteristic of the multi-dimensional woman: vibrancy, unpredictability, refined femininity, mystery and magnetic sensuality. Similar to that,

Giffin, Castillo and Ohlin, were carefully chosen for their distinct abilities to bring female characters to life, provide diverse interpretations of this UNTOLD story, and represent three of the many facets of the this UNTOLD woman: her sense of romance, adventure and mystery.


Hailed as a modern day Jane Austen by Vanity Fair, Emily Giffin is a New York Times bestselling author of popular romantic stories Something Borrowed, Something Blue, Baby Proof, Love the One You’re With, Heart of the Matter and Where We Belong.

“As I sat down to write this ‘untold story,’ I really had just one goal…to give voice to a modern, strong woman who didn’t feel like marriage – and a man – was the end-all, be-all of her life, even if it was something she truly wanted,” explains Giffin. “Both passion and romance are essential to any woman’s life, of course, but there’s a really important distinction between the two that we sometimes forget:  passion can exist without romance, but romance can’t exist without passion. That second part is especially important, and I hope my story does justice in showing just how vital both of these elements are, in relationships and in life.”   


Linda Castillo is the New York Times bestselling author of the Kate Burkholder crime thrillers novels including Breaking Silence and Sworn to Silence which was recently adapted into a two-hour original movie starring Neve Campbell.

I love a good mystery, especially if there’s an element of danger involved,” says Castillo.
“As I conceived the idea for my UNTOLD short story, I knew there were two elements I wanted to implement.  First, as a lover of art—and since the story’s locale is SoHo, which is renowned for its artists’ lofts and galleries—I knew I wanted to set the story in the art world.  Both the SoHo setting and the art backdrop gave me an abundance of visuals to draw upon and inspired me greatly as a writer.  I also wanted to include an element of intrigue.”


Canadian novelist and short story author, Alix Ohlin published novels including The Missing Person and Inside as well as short story collections, Babylon and Other Stories and Signs and Wonders. Her work has appeared in Best American Short Stories, Best New American Voices, and on public radio’s Selected Shorts.

“After I graduated from college, I lived in New York, and it was a magical, glamorous time, even though I was just starting out,” says Ohlin. “There’s nothing quite like the promise of that city—you never know, when you step outside your apartment, who you’re going to meet or what’s going to happen.  I tried to capture some of that excitement in my ‘UNTOLD’ story.”

The authors’ stories will be released on October 30 on the UNTOLD boutique at where consumers will have the opportunity to vote for their favorite through November 13 for a chance to win the fragrance, an Elizabeth Arden gift basket or an ElizabethArden.com shopping spree.


Your Story. Your Journey.

The Signature Fragrance of the Modern Woman

There is an untold story behind every modern woman who is thriving in her life’s journey.  She owns every experience she’s had, every decision she’s made and is blossoming into a woman of many facets.

Whether it’s dreams she has yet to share, secrets she has yet to reveal, or ambitions she has yet to declare, there are countless facets to every woman.  While some of these facets are apparent on the surface, others remain hidden, only to be discovered over time.

The world never sees all of her, but can only steal a glimpse at a time. In those few fleeting moments you see her genuine smile, vibrant energy and effortless grace, but her story remains unrevealed… untold.  Celebrating the sophistication and intrigue of the modern woman, Elizabeth Arden announces the launch of its new fragrance UNTOLD.


The Fragrance:

Feminine. Sophisticated. Luxurious. Modern. Sensual.

Since 1922, Elizabeth Arden has been crafting fragrances as part of the brand’s holistic approach to beauty. Past classics like Red Door, 5th Avenue and Green Tea keep delighting women around the world and now, with UNTOLD, the brand is introducing a luxurious and modern rendition of a sensual floral composition.

In developing UNTOLD, the perfumer masterfully brings together the highest quality ingredients to capture the different facets that, together, make the modern woman intriguing.

“I wanted UNTOLD to be a harmonious balance of the many facets of a woman, which, for me, is the source of genuine beauty,” says Clement Gavarry, IFF perfumer. “I imagined her sometimes adventurous, sometimes romantic, yet always equally confident,” he adds.

Each note in the fragrance was selected to evoke a characteristic of the UNTOLD woman:

Vibrant: Sparkling Pink Pepper fused with crisp Bergamot expose her vibrant optimism and joyful spirit.

Unpredictable: Playful, fruity accents of Pear and Blackcurrant Bud LMR* evoke her unpredictable ways.

Refined: Delicate Gardenia petals and intoxicating Egyptian Jasmine LMR[1]* reveal her romantic and sophisticated femininity.

Mysterious: Nuances of Patchouli Heart LMR* and Sandalwood hint at her mysterious aura.

Sensual: Heated Ambers cascade over the caress of hypnotic Musk unveiling her magnetic sensuality. Lingering in the air is the unforgettable essence of her presence.

The Packaging:

The breathtakingly beautiful bottle of UNTOLD Elizabeth Arden is the embodiment of the multi-faceted, versatile nature of the modern woman. Just like the woman, the bottle is made up of many facets, which make it radiant and elegant.  Due to its subtle curvature, the bottle takes on an appearance that is strikingly different at every angle, just as a woman delights those around her with a new side to her at each moment.


The UNTOLD Elizabeth Arden Collection:

UNTOLD Eau De Parfum Spray                                            $79.00 (3.3 fl. oz./100 ml)

UNTOLD Eau De Parfum Spray                                               $59.00 (1.7 fl. oz./50 ml)

UNTOLD Eau De Parfum Spray                                               $49.00 (1.0 fl. oz./30 ml)

UNTOLD Body Cream                                                                   $45.00 (6.8 oz./200 ml)

UNTOLD Shower Gel                                                                $38.00 (6.8 fl. oz./200 ml)

To purchase visit: Elizabeth Arden counters nationwide and ElizabethArden.com.