Ladies, don’t fret over which hair care brand to purchase any longer.  We discovered one of the hottest hair care brands – Briogeo – that just launched.  With four different products available (one shampoo and three conditioners), there is something for every hair type and texture.

Innovative products

·      Richly cleanse and refresh the scalp with sulfate-free “Be Gentle, Be Kind” shampoo – $19.00

·      Treat your curls to naturally-enhancing performance ingredients that de-frizz and define texture with “Curl Charisma” curl-enhancing conditioner – $23.00

·      Leave limp and lifeless hair behind with “Blossom & Bloom” volumizing and thickening conditioner – $23.00

·      Prevent breakage, get a healthy shine and luster, and replenish strength with “Don’t Despair, Repair!” deep repair mask – $26.00 (studies showed 81 percent less hair breakage after 3 uses)

Briogeo Hair

About Briogeo:

Launched in the fall of 2013, Briogeo is a naturally-based hair care collection that combines the best of science and nature to create high performing hair care formulas for a diverse array of hair texture types.  The Briogeo brand was inspired by a family tradition of making natural beauty products from scratch in the kitchen of the founder’s home and the belief that beauty should not be compromised by harsh or harmful ingredients.

All of Briogeo’s formulas are made in the United States.  All contain at least 95 percent natural and naturally-derived ingredients, and are free of SLS, parabens, phthalates, silicones, and artificial colors and dyes.  Instead, each formula is fortified with the finest blends of natural plant and fruit extracts, oils, antioxidants, and hair healthy vitamins.  Briogeo’s eco-chic bottles are made with 25 percent post-recycled plastic and are creatively designed to resonate with the modern day beauty consumer.

All products are currently available at NewBeauty at Fred Segal (Santa Monica, CA),, and  For more information, please visit Visit us on  Join the conversation on