Once again, Pink takes over October and the strides that have been made in Breast Cancer Awareness have been absolutely phenomenal. Did you know that localized breast cancer, if detected early, is 98% curable? What a beacon of hope! That is living proof of the many years of spreading the word and painting the world pink every October is paying off in big ways, but let’s not get complacent. Even though the mortality rate continues to fall due to better treatments, early detection and greater awareness, the American Cancer Society estimates that 1.3 million people (women AND men) worldwide are diagnosed with breast cancer. We’re asking all STYLEMOM readers to show their support by shopping for Pink, and taking the BCA Pledge with Estee Lauder Brands and some of our favorite style moms and digital divas.

(MomGenerations’ Audrey McClelland (R), sister Jane Couto (L), and their lovely mom Sharon Couto (center) strike a pose for the cure)

Show your support for the cause and take the BCA Pledge on Facebook!

This month, get beautiful for Pink with select Estee Lauder Brands, and shop these fabulous beauty products to raise funds for The Breast Cancer Research Foundation® (BCRF):

Top Row (l to r)

Donna Karen Cashmere Mist for Pink

DKNY Be Delicious & Fresh Blossom Coffret $38

Elizabeth Hurley for Estee Lauder ‘Pure Color’ Lip Gloss Collection $25

Middle Row (l to r)

Evelyn Lauder Lip Collection $25

Estee Lauder Jeweled Pink Ribbon Pin $12.50

Jo Malone Red Roses 3.4oz $100

Bottom Row (l to r)

Michael Kors Very Hollywood Gloss/Rollerball $18

Bobbi Brown Pink Ribbon Shimmer Brick $38.00

Clinique Great Skin, Great Cause Moisturizer $35.00

Click HERE to shop Beauty with a Cause at Sephora: Participating brands will donate a portion of the proceeds to organizations that help to raise awareness.

Clinique Online