Fashion For A Good Cause: Hero in Heels

On June 10th, the Wish Upon a Hero Foundation, an online nonprofit that grants requests to people in need, held its 1st Hero in Heels fashion show and celebrity shoe auction at the Trust Building in Philadelphia. Founded by my former colleague Dave Girgenti, Wish Upon A Hero Foundation created the Hero in Heels program which benefits women affected by cancer and other life-altering diseases.

Hero in Heels collected signed celebrity donated shoes and then auctioned them off online and at the live event. The money raised from the auction grants the wishes of women who are suffering with cancer, including the purchase of wigs, prosthesis, as well as helping with their basic necessities. Over 20 pairs of designer shoes were auctioned off last week during the Hero in Heels charity auction that raised more than $9,600 for women battling cancer. Most shoes went for $200 on the auction, with the exception of Jennifer Anniston’s Jimmys which were auctioned for $800. Other notable celebs donating signed shoes were Jessica Biehl, Taylor Swift, Estelle, Scarlott Johansson, and Ali Larter.

Wish Upon a Hero’s Dave Girgenti tells the Philadelphia Inquire:
“I wanted to put together a fund-raiser for women using something they were very passionate about…and we know that women are passionate about shoes.”

The runway show featured collections by local Philly designer brands Walish Gooshe, SAVA, and Carmelita Couture.

Many of Philly’s “phinest” came out to support and I even had a chance to chat face to face with the man I wake up with every morning, Fox 29 Good Day anchor, Mike Jerrick.