Polo Ralph Lauren has launched the first-ever Lauren by Ralph Lauren interactive online fashion show with live commentary from Hearst Magazines editors, giving customers a virtual front-row experience to view the Spring 2010 Collection.


Take a front row seat among the industry’s most seasoned professionals with commentary from Hearst Magazines fashion editors including Marie Claire’s fashion director Nina Garcia, Harper’s Bazaar’s executive fashion and beauty editor Avril Graham, Cosmopolitan’s fashion director Michelle McCool and O, The Oprah Magazine’s creative director Adam Glassman. As the models walk the runway, you will have the option to hear either all of the editors’ remarks at once or one editor’s comments on a single look, simulating the whispers heard from the front row of the world’s most exclusive runways. Cool!!

The best part of the  Lauren by Ralph Lauren online fashion show is the ‘buy-now’ capability. You no longer have to wait for runway fashions to hit the stores – now you  can shop your favorite looks instantly by selecting any of the styles and purchasing directly from RalphLauren.com, Bloomingdales.com, and globally through select European retail partners. Doubly-cool!!! 😉

Still want more insight? After the show concludes, you can immediately seek style advice and tips directly from the editors by utilizing a unique Q+A capability.

“This is a dynamic way of bringing the runway to reality and providing our customers a unique experience to personally connect with the brand,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications. “It’s now about immediacy in fashion – we’re giving our customers the styles they want when they want them.”

Twenty-one standout looks walk the runway highlighting the hottest Spring 2010 trends; from chic safari to quintessential chambray denim these are the must-have items for any wardrobe. Figure flattering dresses ranging from silk to matte jersey are glamorous yet versatile for any occasion. Check it out now and update your wardrobe for spring at www.ralphlauren.com/Lauren.