In this economy people have lost faith in established businesses and are fearful that these institutions can collapse at any moment. Outdoor wear mega-brand, Timberland, has flipped the script and turned that fear into a foundation for some brilliant, simple, and common sense brand positioning. So it’s no wonder that Ads of the World has selected Timberland’s ads for “Best in Copy” for it’s May 2009 Awards.

These ads definitely have that “sass appeal”…I like their spunk! Kudos to the creative team at Leagas Delaney London, UK.

Timberland Ad2