Brilliant! I say, Brilliant!! The premiere American designer brand, Halston, has taken a leap into using 21st century digital platforms (web and viral video) to show their Fall 2009 collection this year. So for all of you Stylemoms that don’t have the luxury of jetting off to see the designers at fashion week, the spectacle of a runway show is coming to you online. Ditching the runway, this now makes Halston the second major fashion house to break the mold of the fashion industry’s status quo (see Viktor & Rolf Spring 2009 – Fashionology).
Style.com has scooped the teaser video, watch it here:
To get the full 411 behind Halston’s brilliant marketing strategy, and to find out what’s on the horizon for the designer brand for Fall 2009, check out Fashionology or the fashion industry “bible” WWD.com.