Watch and Win a $250 JCPenney Gift Card with American Living and Stylemom!

From the proud moment of watching your son graduates from high school, to enjoying a quiet moment at the beach while dolphins swim along the shore, life is always full of “moments”. To celebrate life’s “moments” and the American Living for JCPenney collection, 10 Style Coalition blog/site editors were asked to share their “Made For” moment and style with a piece from American Living.

Earlier this month we gave you a look behind the scenes of the making of the “Made For” video series, and today, I am personally happy to debut “Made For Playdates In The Park”.

Looking for a comfortable outfit doesn’t mean you have to sacrifice style. I created looks for my son and I that not only were transitional and comfortable, but stylish and “made for” going anywhere the day took us.

The American Living for JCPenney collection has a wonderful selection of boys button up shirts (as seen on my son in plaid), shorts, and cool T-shirts, as well as comfy and classic styles for mom and the whole family.

JonTShirtFULL Watch and Win a $250 JCPenney Gift Card with American Living and Stylemom!Buy the AL Boys Recycle Tee ($11.99) at JCPenney

Me JonSlide PeasantShirt Watch and Win a $250 JCPenney Gift Card with American Living and Stylemom!Buy the Eyelet Peasant Top ($28.99) at JCPenney

What’s your favorite moment? Reading a book, dinner date with your special guy? Share your favorite “Made For” moment with us and  WIN a $250 gift card from JCPenney! The best part is, you will also be entered to win the grand prize of a $1500 JCPenney gift card!

(**Deadline for entries is 11:59 EST on July 31, 2010 – Read the official rules here)

The video series is sponsored by JCPenney and produced by Style Coalition. Check out Style Coalition on YouTube and watch all the Made For moments from other fabulous fashion sites in the video series.

CREDITS:

Photo Credit: Jennine Jacob, the-coveted.com

Nichelle’s Hair: Tawanda Nelson – Monet’s Hair Studio, Turnersville, NJ

Hair/Makeup: Jen Paelmo, Tara Drake

The Coty NYC NewYork Color Event with Celebrity Makeup Artist Mathew Nigara!

NYC New York Color has launched a line of cosmetics that will please any makeup aficionado.  Celebrity make-up artist Mathew Nigara, has worked with Jessica Simpson, Kate Winslet, and Marisa Tomei, and countless other celebrities, is the national make-up artist for NYC  Color.  Mathew shared that summer is a great time take more risk with color.  Nigara says to opt for a rich colored lipstick instead of the tried and true lip-gloss, and to be bold when applying eyeshadow going for brighter colors that don’t necessarily match the outfit that you’re wearing.  And his most noted beauty tip, to apply more blush!

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I must say that I am very impressed with the way the color of this line wears, the vibrancy of the eyeshadow as well as the blush, lasted all day without touching up once.  I’ve tried all of the shadows, blush,  lip-gloss and lipstick.   One of the things that I like is, the light, creamy texture of the powder eyeshadow.  For an additional pop, I wet my angle brush and applied the shadow over the already colorific liner and created major eye drama.  I am not so fond of the mascara, as it is thick and clumpy.

However, the most important is the price point.  The line is available at CVS, Target, Walmart and Eckerds.  Unfortunately, you cannot order directly from the NYC Color website, and when you click on the link to the retailer that does sell the product, it does not take you directly to the NYC Color  page your must search.

Overall, this is a fun line that has something for the novice and the expert.

AOH 7006 e1279649594491 The Coty NYC NewYork Color Event with Celebrity Makeup Artist Mathew Nigara!

NYC New York Color Event presented by Coty.

AOH 7243 e1279650094601 The Coty NYC NewYork Color Event with Celebrity Makeup Artist Mathew Nigara!

Celebrity makeup artist Mathew Nigara applying the Soho Spice City Duet colors on me.  What a treat! Mathew is fun, and informed us that we should have more fun with color.  He said to be daring and break out of the mold of matching color to our clothes.  But as you can see, I am old school! Besides, the rich, warm, vibrant blue was to gorgeous to pass up.  And, the it made my eyes sparkle.  I this palette!

AOH 6993 e1279648678614 The Coty NYC NewYork Color Event with Celebrity Makeup Artist Mathew Nigara!

The hors d’oeuvres were presented as lovely as the cosmetics.

To learn more about NYC New York , or Celebrity make-up artist Mathew Nigara, visit: http://www.newyorkcolor.com

The photo and product information is provided by NYC New York Color and Coty.

Pooka Coconut Crunch Sugar Body Polish Giveaway!

Radiant smooth skin is what you will have after using the Pooka Coconut Crunch Sugar Body Polish.  Caution! You may find that you are being touched and hugged more than usual after using!!!

And we here at STYLEMOM want all of you to experience more L-O-V-E!  So stylishmoms and fashionistas, enter the contest to win this decadent body polish.

large polishcoconut e1279045096523 Pooka Coconut Crunch Sugar Body Polish Giveaway!

Coconut Body Polish~ Retail Value, $20

To enter the Pooka Coconut Crunch Sugar Body Polish giveaway:  First, sign up for the Weekly Style newsletter and leave your email.  Second, leave a comment here telling us where the name “Pooka” came from.  Hint: Read the full Pooka review here on Stylemom.

*Pooka Coconut Crunch Sugar Body Polish giveaway runs from Midnight EST July 13th to 11:59 PM EST July 15th. Contest limited to continental U.S. residents only. Winner will be notified via email on July 16th.

For the complete collection, visit www.pookapureandsimple.com

The Skincare Genie….mySkin.com

Greetings Stylish moms and fashionistas!

I’ve learned of a cool website called, http://www.myskin.com.  Rahul Mehendale, co-founder of mySkin informed me that the site is dedicated to providing unbiased skincare advice.  Just Like Me (JLM), designed by dermatologist, plastic surgeons, and cosmetic pharmacologist, is the intuitive technology utilized to make the recommendation for what type of product is best for your skin.

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Once you register with the site, you’re taken through a detailed skin/lifestyle assessment. The assessment takes less than 10 minuets and you feel as if you’re being questioned by a dermatologist, or an esthetician.  The JLM tool, recommends products based on the data that you entered as well as other people’s (this is where the Just Like Me comes in) skincare profile is similar to your profile.

In addition to the recommendation, you are able to upload the products that you currently use and post ratings.  The creative minds behind mySkin, designed a fun, informative website, where you can post skincare tips, keep a daily skin history journal, and join a community of savvy people that have the latest information on skincare products.

Go check it out and let me know what you think.  http://www.myskin.com

Paris Hilton’s New Fragrance ~ TEASE

“Tease is all about being sexy like a true Hollywood Goddess.  I found inspiration in the playful glamour of one of my favorite screen icons in an ‘off camera’ moment”, says Paris Hilton.

paris hilton tease fragrance Paris Hiltons New Fragrance ~ TEASE

Paris brings a fresh, youthful appeal to the image of a blonde icon of the silver screen in the TEASE ad campaign, shot in Los Angeles by renowned celebrity/fashion photographer, Tony Duran.  “In this shoot, I am all about being alluring but with a wink, and a fun fresh take on all that is enticingly feminine about a woman today.  I want to give women permission when they wear this fragrance to tease their man with all that flirting allows.”

P Tease bottle e1278990631195 Paris Hiltons New Fragrance ~ TEASE

TEASE 3.4 oz $55

The purple glass bottle is subtly shadowed, going from dark to light.  Sophisticated yet fresh and youthful, its rounded shape fits perfectly in a woman’s hand.

Steve DeMercado, created TEASE using tantalizing notes being of delicate fruits – fresh Fuji Apple, White Peach Nectar and sparkling Bergamot – warmed by a sunny Sea Mist accord, it is the movement of the white blossoms that expresses the true come hither nature of TEASE.  Flirty and feminine, the petals of Frangipani, Night Blooming Jasmine and lush Tuberose dance as the essence warms the skin.  A golden aura entices as the fragrance ebbs.  The base notes of Amber, Blonde Woods, and a Warm Sand accord bring a sunny sensuality to this pretty, yet polished fragrance.

The TEASE fragrance collection consists of a 3.4 oz Eau de Parfum Spray ($55), 1.7 oz Eau de Parfum Spray ($45), and a 6.7 oz Shimmering Body Lotion ($28). The launch Gift with purchase is a silvery jeweled clutch.  Available in department stores at  the fine fragrance counter.

Photos and product information provided by LSZ Communications.

Interview with Dawn Fitch, The Mastermind behind Pooka Pure and Simple

litas blog Interview with Dawn Fitch, The Mastermind behind Pooka Pure and Simple

Pooka Inc., is a handmade bath and body company based in New Jersey.  PookaPooka products are available online at: http://www.pookapureandsimple.com, and at Wholefoods grocery stores. Pure and Simple has been featured on The Today Show, and in numerous online and print publications.

I recently had the opportunity to sample the Pooka products, courtesy of Dawn Fitch, the founder and president of Pooka Pure and Simple.

The products are luscious! The Guava Juice shower gel gently cleansed, hydrated, and left my skin with the fresh scent of guava.  The heavenly smelling Coconut Crunch Sugar Body Polish utilizes a combination of organic cane sugar, and natural raw sugar, making this one of the best body exfoliators I’ve used.  The body polish, prepped my skin for the Fresh Sugah’ Whipped Cream body moisturizer.  I am in love with this product!  It’s light, rich and the smell is sweet but not overpowering.  I opted not to wear fragrance as this is enough on it’s own.  I like the fact that very little is needed and it left a nice healthy glow on my skin.   Can you tell that I like these products a bit?

Tayelor: Please tell us a little about yourself and how did the idea to start the eco~friendly line Pooka Pure & Simple come about?

Dawn: Pooka started after an illness, I was on a mission to feel better, I adopted a healthier lifestyle and started reading all of my food labels.   I loved body products and began reading the backs of my favorites, I was so surprised to read all of the chemicals and preservatives in them so I decided to make products that were good for me.

Tayelor: Where did the name “Pooka” come from?

Dawn: The name Pooka came from my mom, when we were little she used to call us her Pookalitas (even my brother LOL), I wanted to call the company Pookalita but it wouldn’t fit on the bottles so I just shortened it and called it Pooka!

Tayelor:  Do you have plans to develop a Pooka baby care line?

Dawn: We are working on our line for babies, we hope to introduce it in 2011.

Tayelor:  Which is your favorite/and best selling product?

Dawn: Our shea butter products are what flies off of the shelves. People love the rich shea butter consistency and the wonderful health benefits of shea butter.

Tayelor:  What new products are on the horizon for Pooka Pure & Simple? We are developing a natural deodorant right now and plan to launch it this fall.

large whippedcream Interview with Dawn Fitch, The Mastermind behind Pooka Pure and Simple

Pooka Pure and Simple Whipped Shea Butter $14

Tayelor:  How do you balance your personal and business life?

Dawn: I’m still working on that, LOL!  When Pooka began I worked all day and at night I was on my computer.  Now in year 9, I’ve had to allow myself to take a break and make time for myself.  I try to give myself a daily cut-off and after that it’s just Dawn time, no Pooka.  Also, you have to take a vacation, it’s scary because you feel like the business will fold if you’re away for too long, but it is a must so that you can rejuvenate.

Tayelor: What advice would you give to aspiring women entrepreneurs that are interested in working in the beauty industry?

Dawn: Perseverance is the key. There are days when you just want to throw in the towel but keep going it will be worth it in the end.  Make sure to join beauty trade organizations, it’s great to be surrounded by people who are doing what you do and get your friends and family involved, they make a great resource and they’re trustworthy.

Tayelor: What lessons have you learned from running your business?

Dawn: Too many to name, LOL! Hindsight is something, but I’ve learned so much about the business side of the business. When I started I just wanted to stay in the kitchen and create, but I had to learn to step away from the stove and handle other aspects of the business and I have to say I’ve learned so much about running a business from the inside out.

Photos courtesy of Pooka Pure and Simple.

For more information and to order Pooka Pure and Simple  products, visit: http://pookapureandsimple.com

Thank you!

SUMMER…Despite All The Fun It Can Be A Headache

From heat, to beach traffic, to screaming kids at the beach, although many of us love summer, certain activities can bring on a headache. Here are a list of common headache causes of the season:

Brain Freeze — Although it usually lasts no more than five minutes, an “ice cream” headache is a common summer ailment. Cold – as in the ice cream suddenly, rapidly consumed – causes blood vessels in one’s brain to dilate, resulting in intense sudden pain. The best way to avoid this is to try and not have the icy cold substance touch the roof of one’s mouth. Relieving the short term painful effect of brain freeze, one can immediately warm the roof of the mouth with room temperature water.

Dehydration – Even mild dehydration can trigger a headache. With soaring temperatures and humidity, it is recommended to drink at least 1 to 2 liters of water a day and decrease intake of caffeine. This is especially important while lying in the sun for hours and not getting enough fluids. After a long day at the beach, one can combat dehydration as well as headache pain by drinking the required eight ounces of fluid to activate the pain relief from Dr. Mauskop’s Migralex TM, a fast acting aspirin-magnesium combination.

Excessive Sun Exposure — The burning heat and intense light from the sun is a major culprit, especially when coupled with a lack of fluids. Keep these simple tips in mind: wear polarized sunglasses to cut glare, chose light colored clothes, and wear a wide-brimmed hat that can help block the burning rays of the sun.

Hyperthermia — This occurs when the body produces or absorbs more heat than it can dissipate. When the temperature climbs and the body reacts by overheating, painful headaches and other symptoms can result. Of course, to avoid drastic overheating, wear light clothing instead of darks and always wear a wide-brimmed straw hat. But Dr. Mauskop cautions that extreme overexposure to sun can start with a headache but if the body is not cooled down adequately, a headache can end in heat stroke or worse complications.

Scent Sensitivity — Although there are many highly perfumed sunscreens and insect repellents on the market, Dr. Mauskopsuggests one try to avoid them and select fragrance free sun and insect control products instead. Why? Strong scents are a headache trigger under any circumstances and in the hot, still air of summer these essences intensify and can cause a surprising amount of devastating headache pain.

Sleep Imbalance – Getting too little or too much sleep disrupts normal body rhythms. Such a change in pattern can trigger a headache. Go to bed and wake up at the same time every day – if the Summer season means waking up with the Sun, then go to bed when the moon rises. Watch what you eat and drink. Those fun, frothy alcoholic drinks – Pina Coladas, Cuba Libres, Margaritas, Frozen Fruit Daiquiris – are common headache triggers. And so are nitrates often found in our favorite cookout and picnic foods: hot dogs and cold cuts.

Exercising in Extreme Heat – Strenuous activity in hot weather can trigger a headache. The everyday run in the Summer’s heat, or an indoor treadmill session without air conditioning, can spur a headache. To avoid compromising oneself physically in the Summer heat and still enjoy a workout, it is critical not only to modify the exercise routine to avoid overexertion but to stay aware of the body’s reaction to the Summer’s heat. Stay hydrated. Acknowledge your limits. And when a headache sets in, have a fast acting pain reliever on hand, like Dr. Mauskop’s MigralexTM.

The new headache remedy MigralexDr. Alexander Mauskop, claims that it will act fast to keep you feeling fabulous during this warm and sunny season.  I have not had the opportunity to try the Migralex, but plan to as I am prone to headaches from high humidity.  Please post your comments about how it works for you.

migralex21 380x363 SUMMER...Despite All The Fun It Can Be A Headache

Migralex $19.95

DR. MAUSKOP’S FORMULA FOR HEADACHE RELIEF

Dr. Mauskop’s Migralex™ is fast acting, free of sodium, caffeine and preservatives, and is clinically proven to ease headaches brought on by sinus pain, stress, tension, menstruation, and exertion. The magnesium-based formula reduces inflammation, inhibits the clumping together of platelets, relaxes blood vessels and normalizes dozens of chemical reactions, while successfully and rapidly attacking pain. For more information on Dr. Mauskop and his research with Magnesium, go to www.migralex.com.

NOTE: National Headache Awareness Week is June 6 -12, 2010

Sponsored by National Headache Foundation

info@headaches.org

www.headaches.org/NHF_Programs/National_

Headache_Awareness_Week

Photo and product information is provided by LSZ Communications.

Nature’s Prescription for Your Skin ~ The Uttwiler Spatlauber Apple

Hello Stylish moms and fashionistas!

I know that you want skincare products that will make you look as radiant on the outside as you feel on the inside.   And, with so many products on the shelves promising the same thing, it can be a daunting task to find the one that actually delivers the claimed results listed on the on the jar.  I recently had the opportunity to try out a few products and really saw a difference in my skin.   The best part? Other people noticed too!

Stem Cell Assurance Inc., the privately owned adult stem cell collection company, launched Stem Cellutrition, a clinical-grade skincare line.   Stem Cellutrition is created utilizing plant stem cells. The star ingredient in the line is the PhytoCellTec Malus Domestica, the stem cell extracted from the rare 18th century Swiss Uttwiler Spatlauber apple.

Uttwiler Spatlauber 380x486 Natures Prescription for Your Skin ~ The Uttwiler Spatlauber Apple

Stem Cell Assurance Inc., developed a breakthrough symbiotic skincare system consisting of Glycolic Apple Cleanser, Apple Amber Scrub, Plant Stem Cell Serum, and SPF 30 Moisturizing Treatment.  While all of the products are beneficial for your skin, the Plant Stem Cell Serum is the product that delivers the highest concentration of the stem cell extract from the “super apple”.

apple Natures Prescription for Your Skin ~ The Uttwiler Spatlauber Apple

Stem Cellutrition Collection Set $300.00

Products can also be purchased separately.

Apple Glycolic Cleanser

Thoroughly cleanses skin and refines texture by gently exfoliating dead surface cells. Recommended for all skin types.

Apple Amber Scrub

A gentle scrub formulated with Amber, removes dead cells at the skin’s surface to reveal smooth, healthier skin.

Amber is not a mineral, but a product of organic origin from the sap of fossilized resin of the Pinus succinifera tree. Amber is the only vegetable precious stone, an organic gem.

Apple Plant Stem Cell Serum

Natural plant derived Stem Cells derived from an 18th century rare variety apple Swiss Uttwilwer Spatlauber. This award-winning active formulation of unique plant stem cells is the most effective for rejuvenating skin. Plant Stem Cell Serum provides concentrated proteins to renew skins youthful appearance.

Moisturizing Treatment

This highly nourishing and hydrating moisturizer contains Sun Protection Factor 30. It’s loaded with Almond Oil, which is a rich source of vitamin E, that will reduce and delay the appearance of wrinkles and fine lines. Its emollient property will rejuvenate, and tighten the skin. It also heals sunburn, and even out the skin tone. Aloe was added for maximum hydration, leaving the skin smooth and supple.

To learn more about Stem Cellutrition, visit: http://www.stemcellutrion.com.

Product information and photo provided by Stem Cellutrition.

Get Halle Berry’s Look: Run Errands In Style

Even casually running errands, Halle Berry always seems to pull of an effortless style. Now that summer is in full swing and flip flops become the footwear of choice, have we got the perfect pair for stylish mommies and fashionistas. Check out Halle as she runs errands in a black maxi dress and these super cute flip flop sandals by Girl Two Doors Down.

HalleBerryFlipFlopStyle Get Halle Berrys Look: Run Errands In Style(Photos provided by Berry Goldfarb PR for Girl Two Doors Down)

With fun crystal designs, and comfortable decorated soles, Girl Two Doors Down sandals are the perfect way to dress up a casual summer outfit and come in a variety of vibrant colors:

GirlsNextDoorFlipFlops Get Halle Berrys Look: Run Errands In StyleThese flip flop sandals retail for $57-$59 and are available at Artisengemsboutique.com

Get Halle Berry’s complete look with one of these fabulous maxi dresses Shop at Polyvore:

We Love Catherine Malandrino FFAWN Tees and Sample Sales

Catherine Malandrino not only exemplifies “girl power” amongst women, but is a favorite designer of celebrities and moms around the globe. This year, Catherine Malandrino partnered with R&B diva, Mary J. Blige’s FFAWN organization for a collection of super chic tees to benefit the advancement for underprivileged women.

mary and catherine3 We Love Catherine Malandrino FFAWN Tees and Sample Sales

The tees retail for $39.00. Look stylish and help women in need, and buy one of these fabulous tees at http://shop.catherinemalandrino.com/ffawn.html.

The shopping fun doesn’t stop there. How excited were we to learn that there are multiple sales and sample sales going on this week in NYC, Los Angeles, and Las Vegas! Check it out:

CathMalandrino1 We Love Catherine Malandrino FFAWN Tees and Sample Sales

SavvyMalandrinoSampleSale We Love Catherine Malandrino FFAWN Tees and Sample Sales