This past April, Coach Inc. confirmed that Gwyneth Paltrow will be the face of their Fall 2011 and Spring 2012 campaign to celebrate Coach’s 70th Anniversary. Reed Krakoff, Coach’s president and executive creative director, stated “[Gwyneth] is a natural choice.…She embodies the spirit, energy and elegance of the Coach brand.”
First images of the campaign, shot by Peter Lindbergh, are now out as they prepare for September books, and the look and feel is very classic Coach.
“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” “I’ll never forget getting my first Coach bag.” ~ Gwyneth Paltrow
Gwyneth, who was the long time face of cosmetics giant Estee Lauder, and has done previous campaigns for Tod’s and Dior, also dishes about style, food, and travel on her website Goop. The international Coach campaign will appear in many of the September issues, as well as online and outdoor billboard in select locations around the world.