The Luxe Baby Market Boom: Lanvin Loves Little Girls

Not all tots are getting custom Louboutins made for them, ala Suri Cruise style, but many moms, dads, aunties, and grandparents aren’t afraid to spare any expense when it comes to the little bambinos in their life. The average mother tends to look for clothing that is budget friendly due to children out growing their clothes so frequently. Mommy consumers will spend more on special occasion outfits (i.e. communion, bar/bat mitzvah, weddings, graduation, recitals, family portraits) as well as outerwear and shoes. After all, keeping your baby warm and snug in inclement weather, and ensuring their little bones in their legs and feet develop properly with the right shoe support, should be seen as investments in their health and well-being.

No matter what your personal shopping habit/budget is, the options for luxe baby is growing. Couple that with the plethora of invitation designer/sample sale shopping sites, and this equates to more “reasonable” prices for those who would like to add a couple of designer pieces to their kids’ wardrobe. With 85% of purchasing decisions being made by women in American households, as well as the buying power of women globally increasing exponentially over the last decade, it’s no surprise that Lanvin has also decided to tap into the luxe kids market. Stella McCartneyCusto BarcelonaGucciMarc JacobsBurberry, Oscar de Renta, and Fendi have all launched kids lines or collections within the past year. Versace recently announced that it too will take on tiny fashion with Young Versace coming out this December, while brands such as Armani, Dior, and Gautlier, continue with their already established children’s offerings.

In this flurry of designer fashion collections for the babes, take note that the latter three mentioned designers have been on the forefront of the modern luxe baby market. Dior launched Baby Dior and opened a boutique under the direction of designer Marc Bohan in 1967, and in the next two decades following, Armani Junior was launched in 1981, and Jean-Paul Gautlier debuted Junior Gautlier in 1988.

Now, Lanvin is jumping into the designer kids wear sandbox and takes playtime dress up to another level. Last year, Creative Director, Alber Elbaz launched a collaboration with H&M that sold off of shelves faster than you could get into a store. This year, Elbaz is continuing to extend the Lanvin brand to include the littlest fashionistas, with a new collection for kids ages 4 -10. The new childrens’ line for was debuted, along with the women’s ready-to-wear, for Resort 2012.

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The collection is comprised of signature Lanvin style with satin bows, layered tulle, embroidered organza, and over-sized beads and pearl necklaces. Everything one needs for a Parisian chic princess. Check out the looks, tell us what you think of the line and your take on designer baby fashion. Lanvin for kids is slated to hit stores this November, 2011.

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Comments

  1. ausha says:

    I love the looks!!!! I have a daughter who is 4, and my only girl so I dress her up all the time!!!!! I love the fairy princess looks!!!! It takes me back to when I used to play dress up in my room!!!!haha!!