Our favorite rockstar mom, Madonna, is taking over fashion this year. The material girl has partnered with Iconix Brand Group, Inc. in a joint venture to form MG Icon. This partnership marks Madonna’s first joint venture endeavor into the branding industry. The partnership is starting off with a bang with initial fashion and accessory collaborations with Macy’s and Dolce & Gabbana. Madonna states:
“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Iconix to create and translate my vision and ideas for MG Icon.”
To kick off her fashion take over, Madonna and Guy Oseary have partnered with designer duo Dolce & Gabbana to create MDG, a super chic line of designer sunglasses . The MDG collection has been personally designed by Madonna with Domenico Dolce and Stefano Gabbana.
This should come as no surprise as Madonna was already the face of the Dolce & Gabbana Spring 2010 Ad Campaign, and will of course is the face of the MDG ads.
The collaboration is monumental as it is the first co-branded project Dolce and Gabbana have done in their career. The collection will retail from $248 to $289 and will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during in May.
Later this summer, Madonna will continue her fashion take over with the launch of the “Material Girl” collection exclusively at Macy’s, for juniors this fall season. The Material Girl collection was inspired and designed in collaboration with Madonna and her daughter Lourdes.
Material Girl will be sold at approximately 200 Macy’s stores and online at Macys.com in August just in time for the back-to-school season. The best part, the collection is totally budget friendly as retail prices will range from $12.00 to $40.oo. Along with apparel, the line will also launch multiple categories including footwear, handbags, and jewelry.
We can’t wait to see the collection for Junior’s and really hope Madge and daughter create some fun and fashionable threads for the girls to go back to school in this fall.
(Source: Iconix Brand Group, Inc.)