One of the favorite beachwear designer brands of Naomi Campbell and style mom Heidi Klum, Rosa Cha hit the runways in São Paulo debuting their Fall 2010 collection. Reminiscent of vintage 1950’s glam, the collection had a very nostalgic appeal with corsets, high waist cuts, and sexy black lace, indicative of a retro-chic pin-up girl.

RosaChaFall2010Images by Alexandre Schneider/UOL

About Rosa Cha

Rosa Cha, is an iconic Brazilian high-end swim line adored by celebrities and influencers alike. They opened their first New York store at 460 West Broadway in the heart of New York’s SoHo. The store carries a full range of women’s swimsuits, beach accessories such as caftans, beach bags, towels, sandals and pareos, as well as men’s swimwear. Amir Slama was the designer and creative force behind Rosa Cha from 1990 – 2009. Spring 2010 marks the debut of another brilliant Brazilian designer, Alexandre Herchcovitch, now at the helm of Rosa Cha.