There is an abundance of stories about what went on inside the tents for New York Fashion Week, but with the current economy, the growing exchange of online information, and the growing trend of fickle consumers, designer brands and retailers are trying to mix things up a bit with presentations and store events during this fabulous week of fashion.
STYLEMOM’s first stop “outside the tents” , was the McQ for Target exhibit and shop by Alexander McQueen. McQueen is the newest designer to join the roster of Target’s Design for All campaign, joining other fashion elites such as Isaac Mizrahi, Mossimo and Hayden-Harnett.
Using an ultra urban theme with visuals of rock-n-roll, graffiti, and street scenes, the McQ exhibit tapped curator, Sofia Hernandez, to commission a group of young photographers and artists to create works of art that deconstruct the new McQ line. Artists included were Keith Herrin, Shinique Smith, Chris Caccarnise and Daniel Peterson.
The line for the dressing room was long and a very funky black and gray dress I tried to get my hands on flew off the rack, but I manage to find some really fun pieces that I can’t wait to add to my wardrobe with my digital partner in crime and assistant B-Rad lending a helping hand.
Check out all the wonderful art installations and more pics from the Target McQ Pop up store:
Most items in the collection retailed from $24.99 – $139.99. See the various looks at Nylon Magazine